“ When you make your sales letter there are a variety of options.
You can design the sales letter entirely composed of text or
a video and nothing else or you can combine text and video.
Which is the best option for you? If you would like to ask me, a
written sales letter is more straightforward to make because I don't need to think about video size
and I don't need to worry about reshooting or worrying over graphics and sounds.With text, I can just put the display words on a screen, and that's it.
Text is excellent because it is a great way to reach detail oriented people.
They want to know exactly what they're purchasing,
what exactly is in Module 3 of your course, what problems will it resolve.
They want to be aware of all the information and text can be
helpful for this. In particular, because anyone can scroll down to
the bottom of the page to add any points, and choose to buy.Video is
on the other hand is much easier to lure
users in. They can hear your voice. They also
view whatever images you decide to display on your screen as well as set up things where people cannot
skip or fast-forward or scroll to at the conclusion of the film.
Unfortunately it's also a issue since it's hard to go
back in a video and see exactly what you're receiving,
and even if you have fast forward and rewind
controls however, it's difficult to view the big picture to see
all the details of the offer video.That's that's why more more sales letters, which were completely video.
Now, they have text below it so that the exciting presentation is in video, but the real details
of the offer or in the course are underneath the video. On first glance, this may appear to be the most effective of both worlds
. However, this is something that you must divide test since many times
I've seen that offering people something to play with diverts them from reading the sales message
and most people just watch the video and leave. ”