“ Since eBay was the first to introduce the concept twenty years ago, digital marketplaces are popping up up all over the Internet.
Numerous digital marketplaces have come and gone. Only those who
been able to reduce the cost of transactions between sellers and buyers, by
aggregating demand and supply at one spot and making money in the process, still thrive.Furthermore we've seen the convergence
of telecommunications, computing and the media that is changing the way we
experience our entertainment and digital media in the moment.
Consumer expectations and consumption patterns have also changed, sometimes quite dramatically.
One could argue that the digital age has changed a consumer from being a passive user to being a creator or at a minimum a co-creator of his
own digital media experience. ”